Kangaroo Rewards’ customer retention marketing program can save you a lot of time and money, and get you more orders from your customers through its powerful, automated, and transactional features. The platform works through event-driven marketing by sending e-mails based on customers’ shopping trends, without you having to do any of the work. Instead of mass e-mailing all of your contacts, you can send e-mails based on what customers are purchasing, how much they spend, and the last time they visited your store. Some of the features of our program include triggered e-mails, event-driven marketing, behavioral targeting, rewards platforms, customer and sales trends, e-mail reporting and analytics, and more. Here's how Kangaroo’s customer retention solution can help your business succeed.
How a Customer Retention Platform Can Help Your Business
Improve Your Brand Image
A fundamental part of a customer retention marketing platform is for you to create a unique experience for your customers. A customer loyalty program acts like a catalyst for customer engagement with your brand. By making a good connection and first impression with your customers, you can create natural buzz that leads to more online attention to your site, and foot traffic into your store. As your customer base grows, your brand image will become more legitimate and respected.
Manage Important Customer Data and Information
A customer retention platform can help you manage and attain valuable customer data and information. Features like form shortening and information verification make it easy to effectively score, nurture, and close leads. Additionally, customer insights can also help you better understand your customers’ behaviour to improve your business strategy. You can gain information about the customer’s name, age, gender, and marital status to help you focus your campaign to attract and maintain your customer base.
Send Relevant Offers
Relevant offers to targeted customers is the only solution. Instead of sending out an e-mail blast to your entire customer base with a generic offer, you should target specific customers within a certain demographic, and present an offer to them that they will not want to turn down. For example, if you are a company that sells athletic equipment, send out deals for summer workout clothing for women in the springtime. To be able to send valid offers you need to know your customers, so do your research beforehand and take advantage of a customer retention platform to achieve your goals.
Attract Nearby Customers
Loyalty platforms can help you attract nearby customers and keep them satisfied by providing them with a good and purposeful experience. It starts with providing good customer service from the store, and should carry out through their online experience with your company. Your services should be easy to use and access if you want to keep customers interested in your business. Additionally, you need to find a way to set yourself apart from the competition. This can be achieved by showing customers gratitude for choosing your company by offering discounts and coupons for making a purchase or signing up for a membership.
Use Social Media
One of the most effective tools to connect with your customers is social media. You should leverage this potential and use it in your marketing campaign. When a customer is satisfied with your brand, they may be inclined to check out your Facebook, Instagram, and Twitter accounts to send you a comment or to find out about new products and promotions. By creating a unique customer experience and engaging with them on different platforms, it will be easier to reach out to their networks as well. If they share one of your posts with their social network, you can benefit from free promotion.
Reward Your Customers
Using a points-based rewards system you can encourage customers to keep coming back to your company. When customers see that using your mobile app or signing up for e-newsletters can bring them discounts, coupons, and sale information, they will be more likely to continue business with you. Also, if they shop for a specific product, and you send e-mailed information about similar products, they may be more inclined to buy again. Incentives are a great way to get customers’ attention and keep them committed to your brand.
Grow Your Sales with SMS, E-mail and Push Campaigns
Like social media marketing, you can also use SMS, e-mail and push campaigns to grow your sales. For example, if you have a flash sale for the week, send your local customers a quick message directing them to a link on your web site that leads them to the shopping cart. By providing enticing offers, and making it easier for them to connect with you through their mobile devices, you’ll start seeing your numbers increase.
Build Customer Loyalty with Kangaroo Rewards’ Customer Retention Marketing Program
If you’re looking to launch a customer retention marketing program to inspire loyalty and satisfy customers, check out Kangaroo Rewards’ loyalty program. Our platform can help you attract, engage, and retain customers in an automated way, with minimal effort and at an affordable cost. When you start leveraging your own customer database, you’ll be amazed at the results. Kangaroo Rewards helps you engage your customers and foster better customer experiences. Contact us today to request a live demo and learn more about how we can help you launch your customer loyalty program. For more information about out plans and pricing, visit our web site.